Email-Newsletters

eNewsletters! It’s the Cockroach of the Internet!

Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.
How can that be? With social media, mobile apps and dynamic websites that practically stalk the reader, how can something that sometimes gets caught in a spam filter really be taking off? Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos.
“Email is dismissed as something old people use,” said Gideon Lichfield, global news editor at Quartz. “But in the past few years, we have started to see email as a peer to publishing platforms like Twitter, Facebook and the web, one that has its own strengths and weaknesses that we are starting to figure out.”
An email newsletter generally shows up in your inbox because you asked for it and it includes links to content you have deemed relevant. In other words, it’s important content you want in list form, which seems like a suddenly modern approach. It’s a great place to get in front of people who are interested in what you have to say. Email is a 40-year-old technology that is not going away for very good reasons — it’s the cockroach of the Internet.” Source

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