Consider the clear message you want to share, how do you plan to convey it, and what you wish your potential customer takes away from each ad.
Use an updated and visually-appealing logo that is modern, relevant and suitable for any audience or demographic you are trying to reach. Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand.
Selecting the right color scheme for your advertising also matters when building a brand.
Print design requires a higher DPI (300 or higher) then web graphics (the standard DPI for web graphics is 72).
Finding the right font for your print advertising can be done by choosing one that is most legible and also copyright free.
Graphics that are in vector format are highly recommended for modern advertisements. Using photographs can help to set the tone and mood of an advertisement.
Be sure that all of your designs and photos are print-ready, copyright-free and have a DPI of at least 300 or higher. If you are not sure of what is a print-ready graphic or image, working with a professional designer is the way to get the high quality printed advertisement.
It is important to create ads in locations where they are relevant to viewers who may have a actual interest in your brand, products or services.
Incorporating a call to action within print advertising is a way to gain potential long-time followers and fans of your brand or company. Adding a call to action can be done by providing a bar code for smartphones, implementing a URL for your website so viewers are aware of how to go about learning more about your brand or business.
Provide something in return: contest, giveaway or even a bar code scan for individuals to find out more about your brand is a way to generate interest. Source
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