Think email marketing doesn’t work anymore? Not true at all. Your customers are in their inbox every day – several times a day actually. Effective email marketing takes time, thought, and consideration because you’re focused on building relationships, driving valuable repeat business, and encourage word-of-mouth referrals. Consumers expect more from the businesses they interact with, they have gotten better and better at filtering out messages that aren’t relevant to their needs or interests. Create a message that’s relevant to your readers and offer something of value.
Measuring your email marketing results starts with looking at your email reports. These reports will tell you how many people are opening your emails, clicking your links, sharing your content, what type of information your audience is interested in. Whether you’re trying to learn more about your readers, provide valuable content, or give your emails more purpose — email reports can help. First, you get their permission to send e-mail marketing, then you offer interesting and informative content.
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