The internet has become the primary source for information in our current world. It’s imperative to have your business at the top of search engine results within your business field. The old phrase “if you build it, they will come” doesn’t apply to the internet nowadays, and just launching a website is not enough. In order to outpace your competition, you have to support your website with a strategic blend of digital marketing services.
SEO – it is the process of getting traffic (visibility) to your site from the “free,” “organic,” “editorial” or “natural” search results on major search engines (like Google, Bing , Yahoo or others) . Search engines show the highest ranked search results, where web pages and other content are placed in order based on what the search engine considers most relevant to the user.
SEO may target different kinds of searches – image search, local search, video search, academic search, news search and industry-specific vertical search engines (focuses on a specific segment of online content).
As an Internet marketing strategy, SEO takes into consideration how search engines work, what people search for, as well as the actual search terms/keywords. Optimizing your website may involve editing its content/code to increase its relevance to specific keywords and to remove barriers to search engine indexing.
Promote your website by increasing the number of backlinks (‘backlinks’ – incoming links, inbound links, inlinks, or inward links). The amount and quality of these links is a major factor in successful search engine optimization, giving your site a higher value (an inbound link from a very high ranking website tells the search engine that someone entrusted has confidence in your site).
PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank; named after Larry Page, one of the founders of Google, is a way of measuring the importance of website pages. Nobody knows exactly how Google’s algorithm ranks web pages, as it is constantly changing and improving. Each year, Google changes its search algorithm around 500 to 600 times; as a result – what works today might not work tomorrow. Google is concerned about webmasters who try to “play the system”, and thereby reduce the quality and relevance of Google search results.
The anchor text (link label, link text, or link title) is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines. Anchor text links still correlate with positive rankings, but we highly recommend removing all spam or low-quality links from your website.
A key word is a word which occurs in a text more often than we would expect to occur by chance alone. Should you care about keyword research or just settle with the “build your site for people, not the search engines” approach? Keyword research will still give you a reasonably accurate idea of what people are searching for on the internet, but simply building your web pages around your target keywords is becoming more and more obsolete. We may still have reasonable control of some “short tail” keywords, but not over dozens of “long tail” ones. We build our sites to provide a great user experience.
Make it easy for search engines and new customers to find your business online. Ranking as high as possible for your keywords is important, but what if that ranking isn’t translating to sales for your business? Our SEO will help ensure that you will not only rank for your services in your area, but also get clicked on for that same service – which is the best opportunity for conversion.
The landing page is a single web page that appears in response to clicking on a search engine optimized search result (or an online advertisement). It usually displays a directed sales copy that is a logical extension of the advertisement, search result, or link. Hosting landing pages (“lead capture page” or a “lander“) directly on your website can generate qualified leads. Optimizing your landing page can greatly increase conversions. Your landing page is the hub of your marketing campaign, directing traffic from online advertising, social media, your email campaigns, etc.
Paid Search Marketing (PPC – Pay-Per-Click) is the quickest way to get your website to the top of the search results when people are looking for your type of business. Because you pay per click, it is easy to control the budget and return on investment for your campaign. PPC management is an important aspect of running a successful paid search campaign. It is not a“set it and forget it” type of campaign, it requires constant management and adjustments. It is important to know which areas of your account need work and which will yield the greatest returns.
We do not utilize any tricks or gimmicks to optimize your website. Using these tactics will draw only cheap traffic; just because you have high attendance doesn’t mean you have an opportunity to sell your services. Google wants websites to have natural link profiles and will penalize websites that do not.
We understand that hiring an SEO company is a big decision that can potentially improve your site and save you time and money, but you also risk damage to your site, ranking, and reputation by hiring an irresponsible SEO company that pursues very forceful marketing efforts and uses inequitable manipulations of search engine results.
We not only provide affordable SEO services based on years of research and experience, but we continue to improve our techniques in order to stay ahead of every change in search engine technology.
OUR SERVICES: Responsive Website Development, SEO – Paid & Organic, SSL (Secure Sockets Layer) Certificate Installation, Online Advertising, Logo Development, Corporate Identity, eNewsletters, E-Mail Marketing, Social Media Advertising, Video Editing, Photography. Photo Editing / Retouching, Vehicle Wraps, Print Advertisement (Ads, Brochures, Postcards, Flyers), Large Scale Graphics, Promotional Materials, Printing Services.