Print Advertisement Design Tips
1. Clear Message
Consider the clear message you want to share, how do you plan to convey it, and what you wish your potential customer takes away from each ad.
2. Updated Logo
Use an updated and visually-appealing logo that is modern, relevant and suitable for any audience or demographic you are trying to reach. Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand.
3. Right Color Scheme
Selecting the right color scheme for your advertising also matters when building a brand.
4. Size of Your Print Advertising Designs
Print design requires a higher DPI (300 or higher) then web graphics (the standard DPI for web graphics is 72).
Finding the right font for your print advertising can be done by choosing one that is most legible and also copyright free.
6. Graphics and Photos
Graphics that are in vector format are highly recommended for modern advertisements. Using photographs can help to set the tone and mood of an advertisement.
7. Print-Friendly Images and Media
Be sure that all of your designs and photos are print-ready, copyright-free and have a DPI of at least 300 or higher. If you are not sure of what is a print-ready graphic or image, working with a professional designer is the way to get the high quality printed advertisement.