Let’s starting thinking about how to create seamless online communications, irrespective of device.
It’s time to stop thinking about the Internet in the context of a device, be it desktop, tablet or mobile. Advances by Google and Apple have heightened consumer expectations, which now require stricter focus from us to create seamless online communications — communications that work everywhere and that get the point across. We need to embrace a device-agnostic approach to communicating with connected consumers and forget the idea of a “mobile Internet”. There is only One Web to experience. The One Web sets extra challenges for us to create interfaces and experiences that are recognizable and recollectable across devices and that are structured for the mindset of multiple interactions that people have. Strategy must guide sharp and focused communication — communication that informs, persuades and provides the next step towards your business goals.