1. Visual Presentation
Your web design needs to be professional, modern, clean and aesthetically pleasing.
2. User Experience
The website navigation needs to be clear, logical and intuitive. Your website absolutely must be mobile friendly.
Your content needs to be concise, to the point and delivered in easily digestible amounts.
If you get the basics right your website can operate as a highly effective, efficient and influential communication tool that, on its own, can elevate you above your competition.