Infinite Scrolling is a major design trend with content that continues indefinitely. Examples of infinite scrolling are Facebook, Twitter, Pinterest, etc. This is very effective for some sites and content types, while for others it can be very frustrating.


  1. Retains users with lists or content that appears continuously, which makes it easier to present information.
  2. Great for mobile devices or touch screens. Infinite Scrolling is the most user-friendly and natural experience for these platforms.


  1. Lost footer information. Most users know that a footer will appear at the bottom of a website with important information (contact, social media, privacy or security notices, copyright information, etc.). Sticky footers can be the solution to this problem, but not many are familiar with this layout.
  2. Navigation and linking may get messy. When everything is on one single page, linking, bookmarking and skipping can be challenging.
  3. Tracking analytics and SEO is a challenge. A line of Google Analytics code might not provide all the information you need and some third-party tools might be necessary. There are a few ways to overcome SEO issues, but you have to take it into consideration from the start.
  4. Load time and crash concerns. Sites can also end up being slow.
  5. One of the biggest problems of infinite scrolling is that most sites end up looking identical to one another.