Videos on the home pages of websites are becoming more popular, easier to produce, and easier to share on social media. While some may argue that videos don’t belong on a website’s home page due to the large amount of data it takes to load and run (especially on mobile devices and internet plans with data caps), videos are an effective way to communicate your message, describe your product or service, or convey new ideas, especially when still images or typed words just won’t cut it.
Plus, many video services such as YouTube allow you to track how many views your video receives, allowing you to better plan your strategy for your website.